Veg Gell A tone is a tasteless and flavorless imitation gelatin powder. It is a 100 percent vegetarian product derived from plant extracts, an industry first to give properties same as regular gelatin. It is used mainly in the preparation of desserts that need to gelatinize and set like jam, candies, jellies, custard, ice-creams and desserts like pannacotta. It adds texture and body to dishes. Easy to use, add the powder directly into the sweet preparations.